This article takes a look at the key factors driving brand choices and shows how the current economic climate has influenced their decisions in 2022.
The wait is over, here is the second instalment into the blog series on Behavioural Economics (BE)! In this blog, we look at BE heuristics in the context of buying car insurance online and review how brands use them to influence purchase.
The first in a multipart series where we look at behavioural economics and its impact on the digital customer experience. In future parts we will be focusing in on industry specific research and insights. Let's begin!
In 2020 Global Reviews surveyed almost 3,000 participants across industries such as energy, superannuation, credit cards and home loans in our Digital Marketing Effectiveness and Fruition studies.
The coronavirus (COVID-19) pandemic has affected all our lives throughout 2020 and looks set to continue into 2021. Many industries have been forced to make fundamental strategic changes including accelerating or pivoting their digital strategies to cope.
Leveraging recent Q3 2020 data, Global Reviews will highlight best practice examples from leading Australian universities that are driving greater engagement with their approaches.
