Explore the performance of sports betting providers' mobile sites from engaging and acquiring customers through to driving prospects to placing a bet online.
19 May 2016, 11:00AM AEST
Based on the Global Reviews Mobile Sales Effectiveness programmes, this webinar will focus on the performance of Global Sports Betting providers' mobile sites from engaging and acquiring customers to driving prospects to action.
- We have benchmarked the performance of sports betting mobile websites within the global marketplace and against the competitive landscape.
- We will look at what mobile websites across the globe meet best practice customer experience (CX) design for sports betting. Find out where to focus resources to maximise CX.
- How much effort is it to place a bet on a mobile sports betting site? We will tell you WHY some sports betters abandon the betting journey on mobile websites and complete the bet elsewhere with a competitor.
Presented by: Lia Purdie - Principal Client Advisor