UK/IE: Join our upcoming motor insurance webinar to learn why major brands are losing customers during the purchase process
21 February 2017, 10.00am GMT
81% of customers shopping online for motor insurance decide on a preferred brand early in the process, only to swap to a competing brand at the final purchase stage. This revelation comes from new data just released from our most recent Motor Insurance Fruition study.
To learn why major brands are losing customers during the purchase process, then join our upcoming webinar.
The data collected from our Fruition programme provides digital teams with the answers to the following questions:
- WHY are our target online, who are in-market to buy our products, who are doing in-depth online research across multiple providers, who have potentially got a quote that matches their needs and then shortlist us as their chosen provider, then choose one of our competitors and not us?
- WHAT actions can we take (based on learnings from companies around the world) that will enable us to win more of the customers that we are currently losing?
- HOW can we independently validate the decisions we are making as regards our online sales and marketing strategy?
Presented by: Ger Farrell - Head of Product