Superannuation: Common online friction points impacting prospective members
December 03, 2015
By Suzy Sliwczynski, Marketing Manager, Global Reviews
Based on the Global Reviews Digital Marketing Effectiveness and Digital Sales Effectiveness programmes, this webinar looked at the current state of Australian superannuation websites, investigated recent site updates and discussed opportunites to provide a better online customer experience.
This webinar will looked specifically at the following:
Which brands are attracting and influencing
Who is providing easy access to important information
and who is making it difficult?
What are the opportunity gains for a better online
Presented by: Lia Purdie - Senior Client Advisor
About Lia: Lia Purdie is a Senior Client Advisor at Global Reviews. As a customer engagement consultant, Lia delivers advice and recommendations for improving online experiences to some of Australia’s leading companies across a range of industries. Lia has 5 years’ experience delivering projects and strategy across search marketing, competitor intelligence, website optimisation, analytics, market research and broader digital strategies.