Sports Betting - Are you wasting valuable SEM space on something punters already know?

In doing a search for some of the top-rated sports betting brands, the results showed multiple brands stating that they were:

• “The world’s leading sports betting company”
• “The world’s favourite online sports betting company”
• “One of the world’s leading online gambling companies”
• “The world’s biggest bookmaker”

Whilst these brands may well be the world’s leading/favourite/biggest, it’s ultimately subjective and difficult for consumers to differentiate brands based on these descriptions. Consumers are typically already aware of these brands, so they would generally already be aware of the standing of the brand.

Search results only allow for a small area in terms of real estate so is reiterating something that people should already know about you and your brand the most valuable use of that space?

Our latest blog and webinar looks at some of the more effective ways of using SEM and SEO to get considered as being the preferred brand for punters to place a bet with.

Presented by: Gerard Farrell - Principal Client Advisor