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What it measures
- How many existing customers, who are in market for another product, you are losing to a competitor that you could and should have won
- Why your cross sales experience didn't encourage your customers to buy and to which competitor you lost them to
- The quality and effectiveness of the experience you are providing online with real world conversion metrics
What you get
- Understanding of the competitor and market forces that are influencing purchasing decisions
- Identification of prioritised changes to your site and app (mobile, desktop and native app) that will have the greatest impact on conversions
- Learnings from the best globally - 500 companies - multi country, multi industry
Helping you win more of the existing customers that are...
- Actively in-market to buy another product
- Actively researching providers online
- Actively obtaining pricing information that matches their needs
- Naming your company as being in the mix to be their provider of choice
- Deciding, at the final shage, to buy from one of your competitors instead of you