Online Research Journey: How do consumers research motor insurance and who's winning them? (Q3 2013)
Channel
Web
Industry
Insurance
Region
UK Region
Published
Oct 2013
Price
$0.00
(Plus 10% GST in Australia)
(Plus 10% GST in Australia)
Report Overview
In the Q3 2013 Global Reviews UK Motor Insurance Digital Marketing Effectiveness study, consumers stated that when researching motor insurance they would typically consider 4-5 brands, and would then go through the full quote process with 3 brands.
The most popular brand shortlisted for further consideration was Churchill on 35%, followed by Direct Line on 31%, The AA on 28% and Aviva on 27%.
To find out more, please download this FREE report.
Subscription packages to the full data set from this Digital Marketing Effectiveness research are available on request.
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