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In the Q3 2013 Global Reviews UK Motor Insurance Digital Marketing Effectiveness study, consumers stated that when researching motor insurance they would typically consider 4-5 brands, and would then go through the full quote process with 3 brands.
The most popular brand shortlisted for further consideration was Churchill on 35%, followed by Direct Line on 31%, The AA on 28% and Aviva on 27%.
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Channel: Web
Industry: Insurance
Price: $0.00
Channel: Web
Industry: Banking and Finance
Price: $0.00
Channel: Web
Industry: Private Health Insurance
Price: $0.00