Attending university is a fundamental time in a person’s life. There are a number of stages a prospective student goes through in choosing a university and course to enrol in. In order to conduct research around universities a range of channels are used including the internet, phone, email, tertiary admissions centre guides and careers counsellors.
In 2012, Global Reviews produced a report from an online survey focussing on the usage of the internet and social media throughout various stages of university research.
The research involved surveying 427 people across three defined profile groups:
- Prospective - Those looking to start a university course within the next 12 months.
- New - Those who have started a university course within the past 12 months.
- Current - Those who have been doing a university course for longer than 12 months.
With the internet playing such an integral role in the research of a university we not only looked into the use of websites, but also the use of social media.
When it comes to utilising social media to connect with and/or obtain information about the university, as many as 86% of new and current students are using Facebook. Many are using it to connect with people doing the same course,learn about upcoming events and ask general support questions.
This report provides essential information for universities to improve the effectiveness of their digital offering.