Global Reviews has launched a new enhancement for analysing your Digital and Mobile Sales Effectiveness (DSE/MSE) insights with a new trend function. This makes it easy to view changes in brand advocacy and customer satisfaction across study periods.
You can now view all of the following scores against your industry competitors and data periods:
|System Usability Scale
|| Perceived complexity of website usability
|Customer Effort Score
|| Effort required to complete basic tasks
|| Satisfaction with the website experience
|Judging the Experience
|| Evaluation of website in helping to make a purchase decision
|Web Promotor Score
|| Propensity to recommend website to others
Many of our clients are already benchmarking these critical customer metrics to better understand their website performance. By monitoring these scores over time and comparing them against competitors, you can ensure that your brand is providing the best sales experience possible to prospective customers.
To view your trended scores, click into the Customer Satisfaction & Advocacy score from your dashboard. From there, click through to view trended scores. You will then be able to filter the scores by product, brand and study period according to your current data subscription.
If you are unsure if your current subscription allows for this data, please contact us.