How does the Native App experience compare to Member Services website?
4 August 2016, 10:00am BST
There are significant implications that need to be considered when designing and delivering member services features and functions through a native app in comparison to member services websites.
Discoverability and self-service features and functions become more important in the mission-based relationship consumers have with native apps which disrupts their propensity to browse and discover richer features and functions.
Join us for this highly-anticipated webinar which will explore the Global Reviews methodology for measuring the performance of website member services areas in comparison to the native app experience.