By Suzy Sliwczynski, Marketing Manager, Global Reviews
Based on the Global Reviews Digital Sales Effectiveness programme, this webinar looked at the balance between form vs function on Australia's health insurance websites. We discussed the advanced features recently implemented across industry websites and their impact on customer experience - whether it aids the customer or not.
This webinar looked specifically at the following:
How have the recent changes in health insurance online
experiences impacted customer experience?
Does the use of icons result in an efficient and positive
experience for the consumer and drive sales?
Have any brands have manged to perfect
this new format yet?
Webinar conducted in August 2015
Presented by: Lia Purdie - Senior Client Advisor
To find our more, contact:
Che Carbis Regional Commercial Director Global Reviews