We are delighted to announce the following winners of the Europe Digital Customer Experience Index for Quarter 1 2013.
Winners by Industry and Product
- UK Motor Insurance DSE - LV= 55% (AVG 50%)
- UK Online Sports Betting MSE - SkyBet 56% (AVG 54%)
- UK Online Sports Betting DSE - SkyBet 63% (AVG 58%)
- UK Current Accounts DSE - HSBC 59% (AVG 48%)
- UK Health Insurance DSE - Bupa 60% (AVG 49%)
- UK Credit Cards DSE - American Express 58% (AVG 53%)
- IE Health Insurance DSE - Aviva IE 56% (AVG 52%)
- IE Motor Insurance DSE - Allianz 59% (AVG 52%)
About the Digital Customer Experience Index Awards
At Global Reviews, we're focused on understanding how consumers make decisions online and how easy brands make it to buy from them.
Over the years we have designed a rigorous and reliable measurement framework to accurately measure the digital sales journeys of providers across a number of consumer industries. It is adapted to the decision-making behaviours and requirements of consumers across different product categories and its diagnostic ability helps deliver focus and prioritisation to an organisation's digital programme.
Each benchmark typically incorporates over 550 measurements, making it the most detailed and accurate instrument to measure, diagnose and compare online sales journeys and customer experience. We conduct studies half yearly across each industry sector and product category. This allows us to track changes in digital performance, the impact of marketing and changes in experience, as well as the evolving needs and expectations of customers.
More information about the Index
More about the Digital Sales Effectiveness Benchmark
Q2 2014 Winners to be announced in July.
Stay tuned for the announcement of our Q2 2014 industry winners.
Click here to read about the overall winners from 2013.
How do you get involved?
The Global Reviews team is regularly adding new websites all the time. We are unable to evaluate all websites so we typically select providers based on their market share and direct requests from organisations that subscribe to their industry benchmark.
The industries we include in our syndicated programmes are Banking, Insurance, Wealth (Superannuation), Energy, Education, Telecommunications, Travel, Ecommerce and Sports Betting.
Does it include mobile web experiences?
Not at the moment, however we will be progressively launching mobile sales effectiveness benchmarks across all key industry sectors later this year.
Which countries are covered?
While we are constantly benchmarking web experiences from countries all around the world, our syndicated programmes are focused in Australia, United Kingdom, Ireland and New Zealand. Therefore, most of the scores for therse awards are derived direclty from this programme. We intend to expand the reach of these programmes during 2014.
Are all providers assessed across each country in the same period?
Typically not. Our industry schedules vary from quarter to quarter. What this means is that we may be assessing the banking industry in the UK in one quarter, and in Australia in another. The results above are based on the studies conducted in that quarter. Our annual awards will combine all industries and regions.
Would you like more information?
Please contact your local office for more information.