AUSTRALIA: Join our upcoming motor insurance webinar to learn why major brands are losing customers during the purchase process
28 February 2017, 11.00am AEST
Using data from our Australian and UK mobile Fruition studies, we will be looking at which brands are leading the way when it comes to optimising their online conversions as consumers research and purchase motor insurance via their mobile devices.
To learn why major brands are losing customers during the purchase process, then join our upcoming webinar.
The data collected from our Fruition programme provides digital teams with the answers to the following questions:
- WHY are our target online customers, who are in-market to buy our products, who are doing in-depth online research across multiple providers, who have potentially got a quote that matches their needs and then shortlist us as their chosen provider, then choosing one of our competitors and not us?
- WHAT actions can we take (based on learnings from companies around the world) that will enable us to win more of the customers that we are currently losing?
- HOW can we independently validate the decisions we are making as regards our online sales and marketing strategy?
Presented by: Lia Purdie - Principal Client Advisor